Manufacturers and dealer groups

Automotive lead management: from click to appointment.

Automotive lead management organises the follow-up of every prospect, from first contact to appointment. Walexia works ahead of your CRM or DMS: an AI agent talks to your campaign prospects on WhatsApp, qualifies their need and prepares the appointment or summarises their request.

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Concession Nord, verified accountBusiness account

Instagram ad · hybrid SUV
Hi, I’d like some information about the hybrid SUV.
Thomas R. · 09:12
Hi Thomas, I’m the AI agent for Concession Nord. Are you looking to buy or lease?
Walexia AI · 09:12
To lease, with a trade-in.
Thomas R. · 09:14
Thanks. Here are the slots for a test drive:
Sat. 10 amSat. 11 amSat. 3 pmWalexia AI · 09:14
Saturday 11 am
Thomas R. · 09:15
All set. The Concession Nord team will confirm this appointment here.
Walexia AI · 09:15
Qualified lead, high scoreLease · trade-in · Saturday test drive
Summary sent to your CRM or DMSSource: Instagram ad
Routed by your CRM or DMSTo Concession Nord

Over 50 companies already trust Walexia

Loved and used across France

1,000 conversations and 60 appointment requests for Rousseau Automobile. See our customer stories

The Walexia interface

All your leads in one dashboard.

Source, interest, result, then on to your CRM or DMS.

Dashboard

Last 7 days · 13–19 Oct. 2026

Leads this period

42

7 days

New today

5

Sun. 19 Oct.

To do

12

out of 42 leads

Won / lost

6 / 4

this period

New leads per dayTotal: 42

4 Mon. 13
5 Tue. 14
7 Wed. 15
6 Thu. 16
8 Fri. 17
7 Sat. 18
5 Sun. 19

Lead sourcesleads · share

Meta · Click-to-WhatsApp ad 16 38 %
Website 11 26 %
Google Business Profile 7 17 %
QR code at the dealership 5 12 %
Email / SMS 3 7 %

Sarah M. · source: Meta

Lead trackinglatest 4 of 42

Latest demo leads
Received	Contact	Source	Interest	Status	Outcome
19/10 · 10:03	Sarah M.Family hybrid SUV	Meta	High interest	In progress	Open
19/10 · 09:41	Prospect 041Electric city car	Website	Interested	To do	Open
18/10 · 11:05	Prospect 033Compact SUV	Google Business Profile	High interest	Done	Won
17/10 · 15:48	Prospect 029City car	Email / SMS	Low	Done	Lost

Qualification and follow-up42 leads

Interest level (estimated by the AI)

High interest 11
Interested 14
To qualify 12
Low 5

Status

To do 12
In progress 9
Done 21

Outcome

Open 32
Won 6
Lost 4

CampaignsLast 7 days · 13–19 Oct. 2026

Simple campaign

SUV test drive invitation · October

Completed · sent on 14 Oct.

120 contacts who agreed to receive messages

116 delivered 92 read 18 replies

Campaign with AI agent

Test drive request follow-up

In progress

48 contacts with an open request

31 conversations 12 interested

New campaign 1Audience 2Message 3Scheduling

To the CRM

Sarah M.

Family hybrid SUV
€400 to €600/month · within 3 months
Call-back accepted · WhatsApp
Follow-up: Julie, advisor

The team’s CRM

Connector, API or custom development, depending on the tool: defined during scoping.

Record sent

1From message to record
Sarah’s request, qualified in WhatsApp, joins lead tracking with her car, her source and her level of interest.
2Overview
One dashboard per dealership: leads for the period, requests to handle, results and campaigns.
3Lead sources
Every lead keeps its source: Meta ad, website, Google Business Profile, QR code or email/SMS. Sarah comes from a Meta ad.
4Qualification and follow-up
The level of interest helps you prioritise, without predicting a sale. Handling is tracked separately from the outcome: open, won or lost.

From click to appointment

Six steps, ahead of your CRM or DMS.

Capture

One click opens the conversation

Meta ads, website, Google Business Profile, QR codes, emails: every campaign link leads to a WhatsApp exchange where the AI agent replies.

The Click to WhatsApp playbook

Qualify

The AI agent understands the need

Vehicle, budget, trade-in, timing: the AI agent talks at any hour, qualifies the request and gives it a score.

The WhatsApp AI agent

Conclude

An appointment or a summary

The AI agent prepares the appointment, then your team confirms it, unless your calendar is open to it. Otherwise, it summarises the information request.

Walexia for sales

Hand over

Everything reaches your tools

The appointment or request reaches your CRM or DMS, which routes it to the right point of sale or the right person.

Security and integrations

Nurturing

Low scores are not lost

People who exchanged little move into a second nurturing phase, separate from requests ready to handle.

Measure

What works, source by source

Source, score, outcome: dashboards and CSV or Excel exports show which campaigns bring appointments.

The features

In detail

What to know about automotive lead management.

What is automotive lead management?

Automotive lead management is the organisation that tracks every prospect, from first contact to appointment and then the sale. Walexia handles the first part, on WhatsApp, ahead of your CRM or DMS.

Where Walexia comes in

You launch a campaign and offer to talk on WhatsApp. Walexia handles the prospects who click that link: the AI agent understands the need and qualifies it, before the request reaches your CRM or DMS.

Customer cases: Pautric and Rousseau Automobile

At Pautric BMW & MINI, five entry points lead to the same agent on WhatsApp: 30% of conversations completed over 15 days. For the Kia open days of Rousseau Automobile, across 5 points of sale: 1,000 conversations started and 60 appointment requests.

Customer cases

A second phase for low scores

People who exchanged little have a low score. They move into a nurturing phase, separate from requests ready to handle, which the CRM or DMS routes to the right person.

One group, several sites

Each dealership can have its own WhatsApp number, with a consolidated view for head office. The exact set-up is defined with you, based on your project and your tools.

WhatsApp for dealerships

Frequently asked questions

Automotive lead management: your questions.

Another question? Message us.

Is Walexia automotive lead management software?

Walexia covers the first part of lead management, ahead of your CRM or DMS. It handles prospects who click a link leading to WhatsApp: the AI agent understands their need, qualifies it and gives it a score from 0 to 100, then prepares the appointment or summarises the request.

Which prospects does Walexia handle?

Those who click a link leading to a WhatsApp exchange where the AI agent is connected: an ad, your website, a QR code or a campaign email. The advertiser can be a manufacturer, a dealership, a repair shop or a vehicle inspection centre. The exchange therefore starts on the prospect’s initiative.

Does Walexia replace my CRM or DMS?

No. Walexia works ahead of these tools. The appointment or summarised request reaches your CRM or DMS, with its source and score. Walexia connects with HubSpot, Salesforce, Pipedrive and Zoho CRM, among others, and with other tools through its API and webhooks. For a DMS, the connection is reviewed case by case, depending on your tool.

Who routes the request to the point of sale?

Your CRM or DMS. Walexia sends it the appointment or summarised request, with the context of the conversation. Your tools then route it to the point of sale or person concerned, according to your organisation. Your teams don’t need to ask the prospect the same questions again.

What is a lead score for?

The score highlights the requests to handle first. The AI agent sets it from the conversation and your criteria, such as the project, timing, budget or trade-in. People with a low score, who exchanged little, move into a second nurturing phase.

Can we measure results for each source?

Yes. Ads, text messages, emails and QR codes carry their origin, and every prospect keeps its source through to its outcome. Your dashboards bring this information together, with CSV and Excel exports. You can see which campaigns and channels bring appointments, without re-entering anything between your tools.

Does Walexia suit a dealer group or a manufacturer?

Yes, that is our priority in automotive. Walexia rolls out across a network, with one WhatsApp number per dealership and a consolidated view for head office. A single dealership can use it too. The exact set-up is defined with you, based on your project and your tools.